Marketing ROI Calculator
Measure the return on your marketing investment. Calculate ROI, ROAS, and optimize your marketing spend.
Total campaign cost
Total conversions
Per sale
Gross margin
Revenue
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Gross Profit
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Net Profit
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ROI
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ROAS
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Cost Per Acquisition
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Streamline Your Business
- Accounting made easy
- Invoice tracking
- Tax prep
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How to Use This Calculator
Step-by-Step Guide
- Enter Marketing Spend: Input total cost of your campaign.
- Enter Revenue Generated: Input sales directly attributable to the campaign.
- Review Results: See your ROI percentage and ROAS ratio.
Understanding Your Results
- ROI: Return on Investment - percentage return
- ROAS: Return on Ad Spend - revenue per dollar spent
Frequently Asked Questions
A good ROI varies by industry and channel. Generally, 5:1 ROAS (500% ROI) is considered healthy, while 10:1 is excellent. E-commerce often aims for 4:1, SaaS for 3:1, while retail can achieve 10:1+.
ROI considers profit (revenue minus costs). ROAS (Return on Ad Spend) only considers revenue—$5 revenue on $1 spend = 5:1 ROAS. If your product costs $0.50 to make, only $0.50 is profit, making actual ROI 4:1 (not 5:1).
Use UTM parameters to track campaign sources in Google Analytics. Set up conversion tracking for specific actions (purchases, sign-ups). Track customer acquisition cost (CAC) and customer lifetime value (CLV) for accurate ROI.
Streamline Your Business
- Accounting made easy
- Invoice tracking
- Tax prep
Advertisement. This is an affiliate link. We may earn a commission if you sign up.
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