Guides Legal

Business Valuation Guide

14 min read Educational Guide Updated March 07, 2026
Guide note: Written by the FundJos Editorial Team and reviewed for calculator consistency on March 07, 2026. This guide is for general educational purposes only and is not legal, tax, insurance, investment, or financial advice.

Why Value a Business?

Business valuation determines the economic value of a company. It's needed for buying/selling, partnership disputes, estate planning, divorce, and obtaining financing. Different situations may require different valuation approaches.

Valuation Methods

Asset-Based: Value of assets minus liabilities. Best for asset-heavy businesses. Income-Based: Value based on earnings/cash flow. Most common for operating businesses. Market-Based: Compare to similar sold businesses. Good for common business types. Rules of Thumb: Industry-specific multiples (e.g., 2x revenue, 5x EBITDA). Quick estimates.

Example Valuation

Business: $500,000 revenue, $100,000 profit. Asset approach: $150,000 (equipment, inventory). Income approach: $100,000 x 3 = $300,000 (earnings multiple). Market approach: $500,000 x 0.5 = $250,000 (revenue multiple). Range: $250,000-$300,000. Weight toward income approach for operating businesses.

Value Drivers

Revenue and profit trends (growing = higher value). Customer concentration (diverse = higher). Recurring revenue (subscriptions = premium). Management team depth. Industry outlook. Growth potential. Intellectual property. Competitive advantages.

Key Takeaways

Use multiple valuation methods. Hire a professional for important decisions. Valuation is part art, part science. Get updated valuations periodically. Understand which buyers value what. Use our Business Valuation Calculator for estimates.